s not present in many of the destination markets. In addition, the product required potable water that was not always available. These ethical problems resulted in boycotts and other consequences that have hurt the company in the long-term (Ivey, 32).
In general, American companies seeking to exports goods or services to Scotland do not face ethical challenges that are significantly different from those in the United States. Although there are differences in language, English is common to both countries so instructions that are written in the United States should be reviewed for clarity to a Scottish audience, but translation issues leading to misuse and possible harm should be
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