gnificant increases ("'99 Book Sales," 2000, p. 28).
The nature of book publishing means that nearly anyone can become a publisher, and the distribution channels are the same for small publishers as for large ones. The publisher prints a specific number of a particular title; these are sold to wholesalers which in turn sell to retailers. Smaller publishers may try to sell to retailers directly, and the rise of the Internet means that many smaller publishers are able to sell directly to consumers. Copies that do not sell at the retail level are returned to distributors, which then return them to the publish
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