as part of AT&T's restructuring. Japanese wireless giant NTT DoCoMo, which is partnering with AT&T Wireless to develop mobile multimedia services, owns a 17% stake. The company also has teamed up with Microsoft to offer corporate wireless services.
Holmes (2001) analyzed a secret AT&T Wireless plan that had the company showing employees and dealers how it could increase its customer base tenfold by entering the "Digital Broadband service and with the President of AT&T Wireless saying
I think homes passed were about 400,000 at the beginning of this year. By the end of the year, we want to be able to sell to 3.8 million homes. Revenues ar the same multiples. We will be spending in capital about $450 million this year. The operator will be rolling out services to places like Las Vegas, Oklahoma City, Tulsa, Kansas City and St. Louis. . .[with a} compelling broadband solution for residential customers, and that the residential market will represent 90 percent of the carrier's customer base" (Holmes, 2001, 16).
This was a massive push for AT&T Wireless, and it confused some shareholders who wondered why AT & T Broadband wouldn't handle this broadband push. So far, no clear statements have come and both AT & T Broadband and AT & T Wireless "seem to be going after the same customers.
Wildstrom (2002) points out, along with AT&T Wireless sometimes confusing business models, the morass of wireless companies, many of which are
combining into much larger areas of wireless coverage. In the past, an account with Wayport did you no good in an American Airlines Admirals' Club, where the service came from T-Mobile. But aggregators such as Boingo Wireless, iPass, and Gric Communication
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