motivating customers to visit the company's casinos.
Exhibit 1 รน Harrah's Entertainment, Inc. 2003 Revenues: Distribution by Service Classification
Source: Harrah's Entertainment, Inc. Operations, 2004
Harrah's revenues have increased steadily in each of the past five years. Revenue growth is illustrated in Exhibit 2, which may be found below on this page.
Source: Harrah's Entertainment, Inc. Annual Financials, 2004
External Analysis of the Environment
The external analysis of Harrah's Entertainment, Inc. focuses on industry attractiveness, effects of external environmental factors (social, political, economic, and technological) on the company's operations, and competition. Five Forces analysis and PEST (political-eco
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