annual net profit margin has ranged from a low of 5.6 percent (2003) to a high of 7.3 percent (2000). The five-year average annual net profit margin was 6.22 percent. The industry mean annual net profit margin is 2.24 percent (Hoover's, Inc., 2004).
External Analysis of the Company's Environment
The external analysis of Avery Dennison Corporation focuses on industry attractiveness, effects of external environmental factors (social, political, economic, and technological), and competition. Five Forces analysis and PEST (political-economic-social-technological) analysis are included in the external analysis of the company. The Five Forces analysis id
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