icated Internet technology, but on basic office equipment. In fact, a number of small companies are successful without even a fax machine. For these organizations, balancing the needs of customers with technological innovations is key.
As LaFemina points out, the Internet is an attractive draw to a number of customers, and she makes the point that before too long, not having a presence on the Internet may well put a company at a competitive disadvantage. However, the article is balanced in that it also points out that small companies are focused on serving customers in their immediate area, and it is easy for these companies to be distracted by the technology which surrounds them. One source quoted in the article suggests that smaller companies focus on what their needs are today rather than trying to anticipate how they can use additional technology for its own sake.
In fact, despite the attention that is focused on the Internet and World Wide Web, the author goes to great lengths to explain that not every business is destined to use the
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