industry include the AOL division of AOL-Time-Warner, Earthlink, AT&T Broadband, MSN, and a host of smaller players (some of which are major firms such as Verizon, but most of which are of moderate size).
While Internet subscribers and Internet use generally continues to grow, the virtual collapse of Internet advertising has placed many firms (such as Excite@Home) in financial jeopardy. The near-term outlook is for continued consolidation in Internet and Online Service Provider segment of the Telecommunications industry.
Consideration of the company's mission statement addresses three issues. These issues are (1) a critique of the company's current mission statement, (2) a suggested modified mission statement for the company, and (3) a justification for the modified mission statement.
Critique of the Current Mission Statement
The company states that its mission is to become the world's leading provi
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