ugs that might exist for the same purpose. In the United States health insurance companies began managing cost by, among other things, specifying which drugs doctors could prescribe to treat which conditions in insured patients. Some insurors even creating their own drug distribution networks to supply these drugs to care providers. They would negotiate prices with the drug manufacturers, which was unheard of historically. In Europe, it was even simpler. National health insurance simply regulated the price of drugs allowing the pharmaceutical manufacturers
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