Symantec was founded in 1982, and is based on the products developed by Peter Norton, Norton Utilities and Norton Anti-Virus. Its main thrust is still computer security. and antivirus software. In the early 1990s Symantec switched focus away from development of its own products. It chose instead to focus on the acquisitions of other companies that had interesting proprietary software products. Perhaps the most successful was the acquisition of engineer Peter Norton's Norton Utilities. The Norton name has been used on related products ever since, and is one of Symantec's strongest assets.
Symantec first became well known as the publisher of Q & A an extraordinary dual-mode product that was both a word processor and a database. Gordon Eubanks joined Symantec In 1984 and from 1984-1986 he helped develop Q & A Write, He went on to become president and CEO of Symantec Under his guidance it into the software utility and anti-virus businesses. He left the company in 1999. This was probably a development of, or based on, Framework, another MS-DOS based program developed in 1983 Robert Carr and Marty Mazner. In July of that year, together with a six-man team, Carr and company released the original Framework. Framework, was probably the first office suite - an integrated word processor, outliner, mini-database and spreadsheet program.
The history of the company has been one of acquisitions followed by divestures. The company site lists the following acquisitions since February 2000:
LIRIC Associates Acquisition LIRIC Associates Acquisition
Precise Software Solutions Ltd. Acquisition
This is a rather extensive list. It suggests that the company prefers to acquire products and engineering rather than develop it in house.
The value proposition and strategies for optimizing, communicating and delivering customer value.
The definition of a value proposition is, "identify and satisfy an unmet need of yo...