Channels of Distribution: A Case Study

Bates sees S&N's expansion effort as an exercise in educating smaller retailers to the benefits of accepting the logistical challenges associated with over-the-counter beer sales. The challenges include the bulk of the product and apparatus required to dispense it (hence retail square footage to accommodate them), as well as the traditional image of beer as something of an add-on to sales of liquors with a more upscale image. S&N's objective, as explained by Bates in citing the company's "newly created travel-retail division," is to counter historical image with practical benefits of traveler preference and (though Bates does not directly make that point) improved retail margins. The company acknowledges that "dispelling the widely held view that selling beer at many travel locations is the retail equivalent of mixing oil and water isn't going to be easy" (Ba

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Some common words found in the essay are:
Bates S&N's, Paris October, Lager Baltika, Choice Monarch, Scottish Newcastle, Foster Lager's, World Association, Edinburgh Scotland-based, , References Bates, bates 2004, channels distribution, scottish newcastle, beer sales, bates 2004 25, 2004 25, retrieved 7 january, s&n's beer, free world, retrieved 7, tax free world, newcastle 2004, world association, 7 january 2004, free world association,
Approximate Word count = 902
Approximate Pages = 4 (250 words per page)

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