e opposing attorneys attempt select the jury. The process is meant to be objective and fair to each side. Many of the methods the advocates use are identical to those market researchers use to target markets. There is a general consensus among those who select juries that the best way to determine which way a juror is likely to vote is by identifying their attitudes toward the particular case. Accordingly, every case requires its own research. Following are the most frequently applied methods of jury science that jury consultants use to help uncover psychographic characteristics of jurors and to help lawyers try the case.
By means of questionnaires, interviews, and surveys, jury analysts attempt to determine whether and to what extent a potential ju
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