tis, 1995). He has an estimated radio audience of 20 million. Call in shows on radio and television are the fastest growing large market segments in the industry (Fineman, 1993, p. 25; Stark, 1990, p. 1). Talk radio has been the highest new revenue producing format in radio in decades ("AM Radio's", 1992, p. 56). According to a 1995 article, "gab radio is a godsend for broadcasting" ("Everybody's", p. 104).
The impact of talk radio has been most pronounced in the political arena. It is largely credited at the local level with focusing public attention on single issues and causing them to be rejected by the electorate. Nationally, talk radio is given a large share of
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