MASS MEDIA IN AUSTRALIA AND CANADA

IV. Relevant Cultural and Political Factors.

D. Promotion of Social justice.

This research compares the approach to the regulation of the mass media in Australia and Canada. Areas of interest addressed in this comparison are media ownership, the role of the government, and relevant cultural and political factors.

The loci of control over mass communication are the state, the ownership of communication media, and content producers (Farnsworth, 1994, p. D8). The key issue surrounding the role of media technology is the nature of control that should be exercised over such technology. The primary social goal for media technology is to assure that the use of such technology is for the benefit of the many rather than the few.

The key issues associated with state control over mass communications are the nature and degree of state involvement, the

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n ownership type and ownership concentration in mass communications in Canada may be expected to lead to a situation such as that which prevails in the United States wherein mass communication media ownership is used to manipulate public opinion and society. The federal government in Australia appears to be making an effort to prevent the development of a similar situation in that country ("David versus..." 1994, pp. 71-72). Foreign versus domestic control of mass communication operations is an issue of vital interest to the preservation of national culture, national values, and national interest. Both Australia and Canada effect control of foreign control over Canadian mass communication in two ways. First, both Australia and Canada requires domestic ownership of mass communication media to be based within the country. This policy frequently places Canada in confrontation with the United States. Yet, every nation has not only the right but an obligation to protect its own culture, values, and interests. Second, Canadian income tax law prohibits business deductions for advertising placed in either American border television station broadcasts into Canada or in American print media exported to Canada. A similar restriction
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Approximate Word count = 2564
Approximate Pages = 10 (250 words per page)

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