ional directions that arose in the 1970s (MacDonald 149).
MacDonald was writing in 1983 and might be surprised to see the number of black roles on television today, their variety, and indeed the number of distinctly black shows that are presently on the air, as well as the number of blacks working behind the scenes. Black faces are more accepted on television, but this does not necessarily mean that television yet reflects the black experience to any great degree or that black audiences are being served as well as white audiences.
Advocacy groups are made up of people who are not part of the primary audience, at least for the most part, and in order to gain the attention of broadcasters, they have to prove that they represent a large and desired constituency. In the 1950s, black groups were not very success
...