stands to win in one of two ways--his companies own 30 percent of QVC and 22 percent of Turner Broadcasting, so he will play a pivotal role in any negotiations for Paramount. Malone has long been using his base of 10.5 million cable viewers, roughly one in every five in the U.S., to develop new programming. In the mid-1980s he helped rescue the Discovery channel and gave seed money to Black Entertainment Television. He has so far stopped short of owning a Hollywood studio but would not be averse to the power it would give him for developing programming.
Viacom Inc, is a cable company whose operations include the MTV, Nickelodeon, and Showtime cable networks. It is headed by billionaire Sumner Redstone, the chairman and controlling shareholder. The company has long been known as a syndicator of network television shows and then as a producer of television shows like Matlock and the Perry Mason television movies. Sumner Re
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