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STRATEGIC ALLIANCE BETWEEN VOLVO & RENAULT

er of automobiles, buses, trucks, engines, and aerospace equipment (Ozaroff, 1993, p. 112). The company also engages in food processing operations, and trading in foods and oils. Volvo is 76 percent owner of a joint venture truck manufacturing operation with General Motors. The joint venture operation is located in Western Europe.

Automobiles, trucks, and buses account for most of the company's business. Automotive manufacturing and assembly facilities are located in 13 countries, in addition to the company's principal facilities in Sweden (Ozaroff, 1993, p. 112). Volvo has a worldwide automobile market share of 1.3 percent, and a worldwide heavy truck market share of 10 percent (Ozaroff, 1993, p. 112). In Europe, Volvo has a 12 percent share of the bus market. The Volvo Bus Corporation is a wholly-owned subsidiary of Volvo AB.

In areas outside of Sweden, sales of Volvo cars, trucks, and buses are conducted by wholly-owned marketing subsidiaries. Both the marketing subs

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STRATEGIC ALLIANCE BETWEEN VOLVO & RENAULT. (1969, December 31). In LotsofEssays.com. Retrieved 06:42, May 17, 2024, from https://www.lotsofessays.com/viewpaper/1689881.html