edia not only gives less coverage to women's sports than to men's, but that the coverage they do give tends to take women athletes less seriously than men (Women's sports 58). For example, in six weeks of televised sport news, men's sports received 92 percent of the air time; women's sports received five percent of the air time, with gender-neutral sports receiving three percent of the air time.
Furthermore, the quality of production, camera work, editing and sound in men's basketball broadcasts were superior to those of women's games. For example, slow-motion replays, multiple angles and relevant statistics were used more often in men's games. In television tennis commentary, women players were referred to by their first names 52.7 percent of the time, and men only 7.8 percent of the time. Women athletes were frequently referred as "girls;" men were never referred to as "boys." In addition, in describing male basketball players, commentators used nearly three times as many power metaphors for men as for women. In print media, men's sports outnumbered women's by 23 to one; even after baseball and football stories were eliminated, men's sports stories still dominated women's nearly nine to one (Women's Sports 5
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