BOTANICAL COSMETICS

Cosmetics are by and large discretionary products. Thus, retail sales are heavily influenced by both advertising and new product introductions. Product differentiation through advertising is essential in the successful marketing of cosmetics. Cosmetics, however, are relatively recession proof, as demand tends to remain strong during economic downturns. Each of these factors is applicable to and is in turn affected by the development and marketing of botanical cosmetic products.

Some botanical cosmetic products are marketed as "natural" cosmetics. The term "natural," while appealing to many consumers, tends to be both inaccurate and misleading. The term is inaccurate because biological (animal) substances and derivatives from such substances are as natural as are botanical substances, while consumer attraction to "natural" cosmetics is based on assumptions that animal substances or derivatives are not used in product formulation

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al care product (dentifrice) that contains no artificial sweeteners, no preservatives, no dyes, and no animal ingredients. Additionally, the product is tested for safety without the use of animals, and is, therefore, rated as a "cruelty free" product. Consumer Awareness and Demand While the traditionalists in the drug and cosmetics industry are digging their collective heels, other cosmetics manufacturers are heeding consumer calls for change. The industry recalcitrants display an appalling lack of understanding of consumer demands when they repeat their oft asked question: "Is a natural cosmetic necessarily better?" Consumers in increasing numbers are demanding environmentally sensitive cosmetics and products that are potentially less threatening to human health. In no other issue related to botanical cosmetics are many companies within the industry more out of touch with a large body of the consuming public than that of the use of animals in the production and the testing of cosmetics. Proponents of cosmetics testing involving the use of non human animals contend that prohibitions or restrictions on the use of such animals for such purposes will impede the development of new cosmetics, and retard the
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Some common words found in the essay are:
Cruelty Animals, Awareness Demand, Botanical Cosmetics, Estee Lauder, COSMETICS Introduction, Conclusion Concerns, Tooth Paste, Products Botanical, Hair Remover, Lauder's Origins, cosmetics industry, botanical cosmetics, drug cosmetics industry, animal rights, drug cosmetics, cosmetic products, rights movement, personal care, botanical cosmetic, natural cosmetics, substances derivatives, animal rights movement, animals scientific experimentation, botanical cosmetic products, substances derivatives substances,
Approximate Word count = 1931
Approximate Pages = 8 (250 words per page)

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