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e your neighbors even if you have the means to live better" (Riordon 76). Some of his critics say that as he became wealthier, he became a bit of a dandy and lost sight of his humble roots.

George Babbitt became prominent in Zenith, a city of 360,000, just as the boom of the 1920s was sweeping across America. Of humble white anglo-saxon origins, he was typical of white protestant middle class Americans who benefitted from and took advantage of the broadeni

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