ds and services produced within the corporate world, more and more nonprofit organizations are coming to understand its applications to the work they are doing. As Philip Kotler and Gary Armstrong (1996) describe the process, "Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives" (p. 52). Nonprofits in the Austin area, like their counterparts across the country, have begun to recognize the need
Marketing plan for a small nonprofit. (1969, December 31). In LotsofEssays.com. Retrieved 08:58, May 10, 2024, from https://www.lotsofessays.com/viewpaper/1690425.html
Lots of Essays. "Marketing plan for a small nonprofit." LotsofEssays.com. LotsofEssays.com, (December 31, 1969). Web. 10 May. 2024.
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