Canadian Broadcasting Corporation
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The Canadian Broadcasting Corporation is the government-operated television and radio system in Canada, a form of public broadcasting analogous to PBS and NPR in the United States and to the dual services of the BBC in Great Britain. The system in Canada has been developed both to provide service to regions of the vast country that otherwise might not be served, to provide specialized services to specialized populations, and overall to project a positive sense of what it is to be a Canadian. The latter element is in part derived from a continuing concern about the power of the American broadcast media and American culture in general, and the desire for protecting Canadian culture and for promoting Canadian content is very much an element in the operation of the CBC in all of its ramifications. An analysis of the system shows the nature of its programming and the way it views and fulfills its mission and also points to what the audience thinks of this service. The Canadian Radio Broadcasting system is based in part on the British Broadcasting Corporation model and is primarily an arm of the central government. The purpose of Canadian Radio programming is to inform, educate, and entertain the diversified peoples who compose the Canadian Radio audience. The impact upon Canadian Radio audiences is quite positive because the government is perceived as a protector of the image of being Canadian.
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to be the national service in radio and television. A further revision in 1968 created the Canadian Radio-Television Commission with the authority to license, regulate, and supervise all aspects of the Canadian Broadcasting system, for radio, television, and cable (Hallman and Hindley 22-23).
RADIO
It was reported in 1988 that Canadian radio systems, both AM and FM, offer a diversity of programming services and musical formats in both French and English even in small markets, and more than 80 percent of all Canadians were then receiving nine or more radio stations. The CBC AM network reached 99 percent of Canadians in both official languages, and the FM stereo services were available over-the-air to 72 percent of Anglophones and 76 percent of Francophones in their respective languages. There were also 613 private, student, educational, community, native, and ethnic radio stations. The private sector continued to grow because it related to the needs of the Canadians it served. The country then had 466 private commercial stations staffed by 10,247 employees earning $313 million in the broadcast year ending in August 1987. FM radio was successful, while AM radio was still trying to find its footing in both language-markets (
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Approximate Word count = 2065
Approximate Pages = 8 (250 words per page)
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