IBM & After-Market Servicing of Computers IBM has not traditionally pursu

The after-market service of computers and computer equipment is a large industry which offers significant opportunity to a company such as IBM which already has a large presence in the computer industry. If IBM enters this market and attempts to service equipment by manufacturers other than itself, it could realize a healthy increase in revenues which would serve to bolster the company's fortunes overall.

IBM has advantages over other companies in this industry in that it has a recognizable name, a reputation for providing quality products, and a long and relatively stable corporate history. It also has a large customer base from which to draw, and may well be able to attract customers of other hardware vendors.

Successful implementation of this new business would require the creation of a computer service division which would oversee the existing field offices. Technicians would be trained in IBM as well as the hardware of other manufacturers, and plans would be put into place to measure and provide remedial action for maximizing the benefit to the company.

In the early 1980s when IBM entered the personal computer market, it could control the marke

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ikely to refrain from knowingly training DEC technicians on IBM equipment. The selection and training of personnel for this area will therefore be of the utmost importance, with personnel required from across a variety of backgrounds and with training on various hardware platforms in order to provide the best pool of service technicians. Organizational Plan The company will need a new computer services division dedicated to providing equipment and computer service on the various hardware that the company decides it can service. This division will need to develop a mission statement outlining its purpose in support of the company's overall mission, and plans should be put into place in order that this division can realize its objectives. The overriding marketing objective for the computer service division should be to establish IBM Computer Service as a dominant force in the computer service industry. This means that the company will need to establish a reputation as providing high quality service at reasonable prices regardless of the type of equipment service or its location. The marketing objectives should also give the company long-term competitive advantages over its competition and seek to make the division self-suppor
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Approximate Word count = 4576
Approximate Pages = 18 (250 words per page)