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Western Popular Music Influence in Asia

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Western popular music has long had a major influence on the world music scene, and the massive appeal of rock music since the worldwide impact of the Beatles and other groups from the 1960s has altered the popular music scene in different regions of the world, including the nations of Asia. This change has meant the creation of some cultural tensions as some Asian governments have tried to stem the tide of Western influences and to maintain traditional cultural forms. Such efforts have had only limited success and have often come long after the battle has been won by Western music. The Beatles and Elvis Presley first reached these nations more than 30 years ago, and efforts to hold back the flood have been brought to bear more recently either on specific musical styles or on the general influx of Western ideas and trends, to little avail. In many of these countries, a thriving pop music industry has developed which promotes local talent as well as importing big-name product from the West.

Most of the trappings of popular music derived originally from the Beatles--long hair, an irreverent attitude, certain musical styles. Western music in any case differs from traditional Asian musical forms, and rock music seems to be even more alien not only because of its style but because of the life-style that is associated with it. This seems to be what has offended the government of South Korea which imposed regulations that have muffled the development of the alternative music

. . .
the country is small and within a few days the consumers will have seen and heard all that an artist has to offer on television and the radio. If a record does not sell within three months, says one executive, it never will. Few are risk-takers in the pop music field in Taiwan, and generally they attempt to give the people what they already know they want. The Taiwanese people like to sing, but they do not like music as such. This has meant the spread of Japanese-style karaoke, accompanied by the demand from consumers that songs be written in simpler form so they can sing along. One artist cites as major influences at this time Billy Joel, the Waterboys, and Lou Reed. Because of the insistence of consumers, this artist now emphasizes lyrics over instrumentation, setting the Taiwanese market apart from that in the West. There is also a thriving local pop music industry today in Indonesia. The youth market in Indonesia is enormous, which makes it possible to support a number of music stars. The industry developed in the early 1970s. Western music remains the best-selling form in Indonesia, with the local industry imitating Western styles as much as possible. Class structure is important in Indonesia, and different forms
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Approximate Word count = 1623
Approximate Pages = 6 (250 words per page)

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