y, grasping and self-centered vulture has been around so long that it has gone from trite to cliche.
A large literature on the subject of "business ethics" has emerged, evaluating the implications for profits, stock returns, and even individual careers. One strain of literature provides prescriptions for businesses, attempting to dictate the appropriate behavior of business concerning socially responsible actions. At first glance, the divergent view of businesses' obligations to society seems unrelated and contradictory.
It is difficult to identify the attributes of acts to be characterized as socially responsible. A popular management text says that there is no single agreed-upon concept of social
responsibility for business firms and managers. Views of what constitutes a socially responsible act range from "profit making only," to "going beyond profit
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