mix for the target market will be discussed in detail in the marketing plan.
The objectives of Nortel's advertising of Geoplex are several. The first of these is to create an aura of mystery, of power, of exclusivity, and of scarcity. Not just any customer can walk into any store and buy the Geoplex. He must be qualified, both in terms of character, attitude, and consumer behavior. To achieve this, all advertising messages will hint at the benefits of the Geoplex watch.
In quantifiable terms, the advertising objectives are stratified within the advertising pyramid: Geoplex will utilize cross-quantified behavior/motivation/res
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