Business Plan for a Nurse Practitioner Business
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BUSINESS PLAN AND MARKETING PLAN FOR A NURSE/PRACTITIONER BUSINESS IN NEW YORK CITY Due to the fact that the United States is projected to have a shortage of primary care professionals well into the 21st century, there has been an increasing use of nurse practitioners (Gamliel, Politzer, Rivo, Mullan, 1995, 133). This increase has led to the opportunity of establishing a business that at the same time can be a solution to the lack of access to primary care services. If nurse practitioners were used to their full potential, estimates suggest that they and other advanced practice nurses could save the United States 20% of primary health care costs or between $6.4 and $8.75 billion annually. The quality of nurse practitioner services has been documented to be comparable to the quality of physician care in the primary care setting (Anderson, Gillis, Yoder, 1996, 210). With the addition of skills in prevention, access to community-based resources, health education, and counseling. The combination of lower cost of nurse practitioner education, the effectiveness and quality of their services, and the lower cost of employment provide compelling reasons for the full use of nurse practitioners in primary care nursing (Gamliel, Politzer, Rivo, Mullan, 1995, 138). Over the last 20 years, New York State has taken the lead in developing a range of home and community-based services for the frail elderly and disabled (Bunis, 1995, A17). A major goal was to avoid mo
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Behavior
These attitudes usually appear in the form of negative behavior.
Characteristics
The characteristics of this behavior range from hostility to withdrawal.
Point of Demand
The point of demand for this service is a 24-hour, 365-day a year situation, since the need for health care can and does occur any time day or night.
Forecast of Demand
What is Volume Expected to Sell?
It is expected that in year One, with a base of 10 NPs registered, that NPA should be able to sell 12,000 hours of NP care. The second year, as marketing improves the customer and nurse base, that figure is expected to rise to 50,000 hours of NP care.
The 10-nurse base in Year One implies that each nurse would be committed to work 1,200 hours or 23 hours a week. Raising that weekly commitment to 40 hours (typical for patients that require intensive care) would give first year hourly sales of 20,800 hours. The current hourly average salary for a NP is $17.34 per hour if employed by a hospital or a clinic, or $22 per hour if hired independently.
How Many RX/Services Can Be Sold per Year?
It is expected that each NP who registers with NPA will contract to work 32 hours per week, or 4 8-hour shifts. This would give a total of 1664 potential
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Some common words found in the essay are:
Rivo Mullan, Quality Control, Web Site, Expected Sell, Mix Product, Federal Local, Attitude Research, , Revenues Revenues, Gillis Yoder, Human Resources, nurse practitioners, health care, nurse practitioner, primary care, , daily , daily, web site, daily , daily , $100 , getting ad rates, ad rates, local newspapers,
Approximate Word count = 2182
Approximate Pages = 9 (250 words per page)
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