often than not been insensitive to host cultures, and have attempted, usually with limited success, to impose an American ethnocentric mandate on host country nationals and organizations.
The practice of ethnocentrism creates an environment of cultural imperialism. The mechanics of cultural imperialism involve attempts to assimilate non Americans into an American or, at least, an American style organization. This arrogance of power is demonstrated in multinational organizational efforts to free host country nationals from the influences of parents, kin, community, and tradition. Assimilation in American multinational corporations has never accorded a great deal of significance to the culture and ethos of the people being assimilated. It has typically been a situation wherein host cultures were expected to adopt the American culture and ethos during assimilation. In such multinational organizational environments, host country nationals are typically considered to be assimilated at that point where they have mastered the English language sufficiently, have learned Ame
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