llenge for the leadership of the luggage industry? If Hartmann wishes to be perceived as the leading prestige manu facturer and marketer of premium quality luggage, the company must maintain a prestige pricing strategy. On the other hand, if the company desires to make a challenge for industry leader ship, it needs to adopt a strategy designed to improve market share. Once this determination is made, the time will be right to assess the assumptions underlying the consultant's report, and to determine the value to the company of sales (price) pro motions. At this time, the issue is the determination of what kind of company Hartmann will strive to be.
Prestige goods are typically of a higher q
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