American Auto Industry & Foreign Competition
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Since 1973, the time of the first Arab Crude Oil Embargo against western countries, the automobile manufacturing industry in the United States has been on the defensive against foreign competition. The American industry suffered additional setbacks in the economic recession of the early 1980s, and, although the American Big 3 automobile manufacturers have made progress since the end of that recession, they have continued to see their market share erode, although during the current recession their market share appears to have stabilized to some extent (Leach, 1992, pp. 101 102). By 1989, the foreign manufacturers' share of the American new car market had reached 32 percent. In 1990, the foreign share increased to 34 percent; however, in 1991, fell back to 32 percent. The most intense foreign competition for American automobile manufacturers is provided by the Japanese automobile manufacturers, which hold a combined share of the American market approximating 25 percent. The success of the Japanese in the American automobile market, together with their successes in consumer electronics and some other industries, has led to the development of massive trade imbalances favorable to Japan between the two countries. American efforts to deal with the trade deficit with Japan are most often based in rhetoric that blames the Japanese for being unfair traders, as opposed to carefully examining the management of the automobile manufacturing industries in the two count
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the Japanese automobile manufacturing industry since the 1960s. The proposed research study will examine these underlying reasons.
Statement of Purpose
American automobile manufacturers, if they hope to successfully compete with their Japanese counterparts, must acquire both a knowledge and understanding for the reasons underlying the Japanese success. The purpose of the proposed research study will be to provide a basis for such acquisition.
Definition of Terms
It is not anticipated that the proposed research study will require the use of any specialized terms. Further, it is not anticipated that any operational definitions of terms will be required by the research methodology.
Limitations
The intent of the researcher is to obtain all data required for the proposed research study from published sources. Thus, the proposed study will be limited in that it will not rely on the conduct of primary research. The value of the data collected for the proposed research study will be enhanced by the interpretation of that data by the researcher. The researcher has extensive managerial experience within the automobile industry, and is, thus, in a position to make meaningful interpretations and evaluations of the data that will be c
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Some common words found in the essay are:
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Approximate Word count = 2308
Approximate Pages = 9 (250 words per page)
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