rms will be defined in the introductory chapter of the thesis reporting the results of the research.
The research to be performed in the conduct of the proposed study will emphasize small to medium sized travel agencies operating from a single office location. In this context, the study findings may or may not be fully applicable to large, multi office travel agencies.
Literature related to management styles, marketing, and characteristics of the tourism industry will be reviewed for the proposed research study. In this proposal, a preliminary review of the literature related to management styles is presented.
Historical Development of Management TheoryThe motivation theories are among the more significant found in management literature. Maslow's (1954) motivation theory is called the hierarchy of needs. The hierarchy divides human needs into higher and lower classifications, which are referred to as orders. The lower order needs are primary, such as food, shelte
...