ate planning is fixed on relatively narrower issues and objectives. In the 1994 Annual Report, Chairman Eaton attributes Chrysler's recovery in recent years to "outstanding new products, each one a leap ahead of the competition, and a relentless attack on waste and inefficiency throughout the system."
The company's plans for its near-future strategic horizon call for a continuation of the same. The chairman's message in the Annual Report touts the adoption of "stretch" goals in each department, the objective being to improve some part of the production or operational process by at least fifty percent. The report also asserts Chrysler's intention to replace most existing models with new ones before the year 2000, the first such new introduction to be the NS (for "never stop") minivan scheduled to appear in the spring of 1995.
Generally, Chrysler appears to have deliberately avoided the sort of broad philosophical themes in its planning and formulation of goals that one finds in those
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