ores contacted in outlying areas, the trend there seems to be toward an older segment of the population usually coming in for breakfasts.
These findings were corroborated, essentially, by executives at McDonald's who also pressed upon a massive press kit that details the history of McDonald's and England. Some of the information in that report is supplied throughout this analysis. A media representative at one of London's premier ad agencies that handles some of the TV ads for McDonald's also confirmed that for the most part, McDonald's emphasizes a market focus on young and upwardly mobile families.
Curiously, the major competition to this granddaddy of the American fast food business is one of Britain's oldest traditions -- the pub. A recent survey conducted as part of National Pub Week found the following data, released in June 1997. The pub is still the British public's favourite place to eat out at, confirms the data analysis released by the Brewers and
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