Economic variables of Importing Software to China

The year 1996 in China was the "Year of the Rat," a particularly auspicious sign in traditional Chinese culture. It was also the year when China launched its next FiveYear Plan aimed at modernizing the infrastructure. American companies are involved in this process in the construction of power plants, telecommunications systems, ports, railroads, airports, and light rail transit, with the support of the U.S. Government. In 1995 on the occasion of Secretary Ronald Brown's visit, the U.S.China Joint Commission on Commerce and Trade (JCCT) established a Steering Group whose job is to identify viable infrastructure projects in which U.S. exporters can participate (Martin, 1996, 11).

The view of the economy held by Microsoft is of assured growth, and they have the figures to prove it. North America still accounts for the single largest portion of Microsoft's sales, but global markets are catching up thanks to explosive growth. Some individual countries, like China, are expanding by 100%. The nature of the growth can be ascertained from the following chart showing growth for the company:

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ms of numbers given the fact that China had virtually no PCs a few years ago, but if the market continues to grow at 50 percent a year, Chinese sales will soon make significant contributions to the bottom line of U.S. companies. Still, the percentage of people in China who can afford PCs is much lower than in major industrial countries, but even a small share of a population of 1.2 billion still is a major market. If the overall China economy keeps growing-a 12 percent jump in gross domestic product is forecasted for 1997-disposable income will rise as well (Robertson, 1996, 2). Bill Gates has been preparing for an assault on China for some time, along with an assault on the rest of the world. He makes a point of visiting China at least once a year, and he states about countries only beginning to use PCs: That's where we'll get a lot of our growth in the coming years. These countries are only just getting started buying PCs in big numbers. And because they usually don't have lots of legacy systems already in placeyou know, mainframes and minicomputerswe have a chance to have an even bigger share of the overall computer business than we do in the U.S. or Europe or Japan (Schlender, 1997, 214). Indeed, the developing e
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