Sociocultural Acceptance of Market 3
Economic and Political Climate for Foreign Business 7
Methods for Marketing and Distribution 10
Annual Flows of Direct Foreign Investment Into France 14
The intention in this paper is to explore the feasibility of establishing a high tech business in France by looking at some of the most important factors involved in business success in another country. A company, such as one that deals primarily in information technology and other related products, would be the best choice for entry into France. It would probably be beneficial if the company has a well-known presence on the international scene, and is financially large and stable as well. In some respects, as will be discussed, France is a difficult market to enter and ultimately success may take some time.
France is a moderately sized European country located in a central position within the European Union. It comprises three major physical regions, including the lowland basins, the Hercynian uplands and plateaus, and the high Alpine mountains and valleys of the Alps and Pyrenees. The lowland basins include most of northern and Western France, while the Alps are situated in southeast France and the Pyrenees form the souther border of France with Spain (Winchester, 1993).
A brief overview of the French economy is promising. France is the fourth largest industrial nation with a diverse economy that includes agriculture, industry, services, and research. It has some natural resources, including iron ore, coal, and bauxite. It has both coastline and interior and a large tourist industry that draws from all over the world. It has a democratic government with elements of a free market economy, although government subsidizes many industries and also has extensive ownership in much of transportation and banking. It uses central planning and provides large scale social support services (Hoover's Handbook of World Business, 1...