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The Retail Store Staff

The store staff is the face that is presented to the public. It consists of the various personnel who sell directly to the customer, as well as those who perform other necessary tasks to keep the merchandise moving and to assure that the customer is satisfied with the buying experience. The sales staff is the most visible in the store and is the one group that consistently meets the public and hears what the public needs and works to satisfy those needs. The staff sells merchandise, collects money, and offers service to the customer in the form of credit services, wrapping, returns, and so on.

The staff must be trained in understanding what the customer wants and needs, and this may differ from department to department. The staff in a clothing department, for instance, would have to know how to assist the customer in coordinating clothing and in matching colors, while the staff in an automotive section would have to know all about the merchandise they were selling and how to tell customers what their problems might be and how to cope with them. Essentially, though, the staff has to know about the merchandise it sells and the use to which that merchandise is to be put in order to assist the customer in finding what they want. The staff is the store personnel that makes the day-to-day operation of the store possible by serving the customers, stocking the shelves, decorating the windows, and other tasks that contribute to the effectiveness of the merchandising operation and the service of the customer.

Store managers have the responsibility of running their store at a profit, and they supervise employees and store operations. They are charged with attracting a clientele and moving merchandise. To accomplish this they make certain that their store offers service and merchandise that will satisfy the needs and desires of customers.

Store managers may be employed by a general merchandise store, such as a department store or...

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The Retail Store Staff. (1969, December 31). In LotsofEssays.com. Retrieved 11:44, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1691927.html