uipment. This applies on an in home, commercial, and industrial level (Commercial, 1997).
Just the same, Electrolux does not control all the manufacturing and sales in these areas. The competition consists of AlliedSignal, Black & Decker, Deere, General Electric, Ingersoll Rand, Maytag, Raytheon, Sanyo, Sharp, Siemens, TRW, and Whirlpool. Electrolux dominates their market regionally and internationally, effectively controlling a certain aspect of the competition. The other companies control the rest of the market (Hoover's, 1996, 205).
Reviewing material from Electrolux revea
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