sizing, Reshaping, and Rethinking. Writing on the first, Tomasko says,
Applying design logic to reorganization suggests, first, careful consideration of what is already in place, how functional it is, and what turf it needs to cover. The key issue here is resizing, adjusting the company's equivalent of the architect's "site" to fit the demands of its future mission (7).
In other words, Tomasko is trying to bring the lofty ideas and theories of the organization down to the ground and into the real world. Architectural ideas let him do this. The architect cannot build an abstract building, but must find a real site in the real world, get the actual materials and designers together, and so on.
The corporate planner also must find the proper size or site in which the activities of the corporate will best fit. A "site" too big or too small will not bring about maximum success and performance. Instead of an actual, physical site, however, the corporate planner deals with "capabilities and work processes" (8) The second step, reshaping, results in a reshaping of the structure which is already in place.
This is comparable to the architect's designing he structure of a building. The final step, rethinking, involves thinking in a fresh way about "the basics of how work is managed." This part is similar to the architect's planning of the infrastructure of the project he is working on.
The three divisions of the book are to be applied to the company in order, just as the site, structure and infrastructure of a building are taken in order. Tomasko's use of architecture brings organizational planning down to earth, but it also allows the planner to consider changing anything in the corporation in an orderly way without becoming overwhelmed. Tomasko sees that c
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