n 1993 (confectionery contributed 45 and 46 percent to sales and profits, respectively; beverages contributed 55 and 54 percent to sales and profits, respectively) (Levy 3388E).
Cadbury Schweppes produces the Schweppes and Canada Dry lines of carbonated and fruit-flavored beverages as well as A & W Brands of carbonated products, Sunkist products, Crush products, Hires Root Beer and Mott's apple juice and apple sauce. In March 1995, CADBY acquired the remaining shares of the American company Dr. Pepper/Seven Up for $1.7 billion (the company had a 25 percent stake in Dr. Pepper prior to the acquisition). This boosts Cadbury's American soft drink market share to approximately 17 percent (Levy 3388E).
The acquisition of Dr. Pepper/Seven Up should prove a good move for Cadbury Schweppes since non-colas are gaining market share in the American soft drink market. Mountain Dew (Pepsi), Sprite (Coca Cola), Dr. Pepper and 7Up (both Cadbury Schweppes) have all posted recent growth levels that meet or exceed the leading colas (Coke and Pepsi) (Sanb
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