The Perfume Industry

Elizabeth Taylor has been very successful with her two lines of perfume and has boosted sales through her television commercials for these products. Television advertising has been an important component in the marketing of fragrances for some time. The commercials deal primarily with image, mystery, and a sense of style of the fragrance. Recently, Elizabeth Taylor has been associated with a perfume called White Diamonds, produced by the Arden company. Associating a fragrance with a celebrity like Elizabeth Taylor is an effective marketing move designed to help the product break through the large number of other fragrances brought out each year. A vice president for the Arden company states: "Bringing Elizabeth Taylor into a store is more than anyone else has to offer during a recession." This is the second fragrance Elizabeth Taylor has lent her name to, after a product called Passion. Her endorsement has been very successful, more so than that of other celebrities with fragrances. She also appears in television commercials and promotional films for the product, including one television spot that has been called "White Fr

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Some common words found in the essay are:
Celebrity Scents, Claude Avisse, Elizabeth Taylor, Gobain Desjonqueres, Movie Duffy, September Vogue, , Elizabeth Taylor's, Bresle Valley, Brosse Mikelberg, elizabeth taylor, gobain desjonqueres, mikelberg 1993, saint gobain, saint gobain desjonqueres, perfume business, available saint gobain, gregory 1992, arden company, pp 14-16, scents 1989, 1993 74, celebrity scents 1989, mikelberg 1993 74,
Approximate Word count = 1049
Approximate Pages = 4 (250 words per page)

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