rket too deeply in the former West Germany. However, as the following analysis will show, it is a product that fits with the desire for high-quality items among a large segment of the German public. It also serves the demographic shifts taking place inside Germany today. The import of this item must be accomplished by working through the large department stores and the major import companies which bring in foreign goods and distribute them to the various outlets that would be able to carry this type of product and be successful with it. This is a viable product so long as the importer understands the nature of the German market and the various legal and marketing needs of Germany today. The product must be imported carefully, for the market is not growing fast enough to support a large-scale importation or an attempt to reach a high percentage of all households rather than merely the households in the target market.
The German market at the present time contains some uncertainty because of the recent reunification of the two German nations into one, with the former West Germany enjoying a considerable economic advantage over East Germany, a disparity that remains as the new united Germany tries to bring the residents of the former East Germany into the consumer market of the West. This is the challenge facing Germany today, requiring that comparable living conditions and equal opportunities be afforded all who today live in Germany. A second challenge requires that Germany pay close attention to its economic productivity, understanding that it is the only way for the country to maintain its prosperity and to be able to compete internationally. This is considered a unique moment in history because of the coincidence of these two major challenges, occurring at a time when the market economy should be showing its superiority precisely in those places where it was not allowed to operate previously, where the bankruptcy of socia...