when it set out to find a new CEO. The company sent out the call and received 25,000 applications. In order to attract top talent, the company had to change its provision that the CEO could only be paid 7 times the salary of the lowest-paid employee. The intention is to have a CEO who fits with the freewheeling spirit of the company while also being able to cope with the new demands a larger and larger company bring to the fore (DeNitto, 47). The new CEO must fit into the philosophy of the company, and this has been expressed by Ben and Jerry in interviews over the years. Jerry Greenfield has said that listening to the customer is one of the most important aspects of the operation of the company. He says that the company responds to customers and their letters and that they have made several flavors in response to customer requests. The company started making ice cream with big
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