1980 Campaign for Governor in Arkansas

The effectiveness of political campaigns in the United States is increasingly dependent upon the skillful use of political communications (Foltz 17). There is also increasing evidence that voters in the United States are making decisions based on the effectiveness of the communications skills of candidates, and that the effectiveness of the political communications function can preclude any real investigation by voters of the validity of the political messages delivered (Weissberg 33). One implication of these trends is that relatively honest candidates for political office (it is difficult to rate any politician higher than relatively honest) who assume that solid performance will earn voter respect in the absence of political communication characterized by manipulation, misstatement, and pandering more often than not will be doomed to defeat. The real losers in such situations, however, are not the relatively honest politicians. Rather, the real losers are ordinary citizens who will be ill represented in the halls of government. The danger of such outcomes increases with the increasing of single-issue voter motivations i

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sought the high road, and began a relentless attack on both Clinton and the Cuban refugees ("Seek Aid" 8A). The Cuban Refugee was to become a huge albatross around Governor Clinton's neck for the remainder of the campaign. The press castigated White for his campaign of fear; however, the majority of the residents of Arkansas cheered his message ("A Case of Grandstanding" 16A; "'Super' Response" 12A). Clinton rather lamely told voters not to be "conned" by White ("Clinton Attacks" 11A). The Cuban refugee issue represented a huge failure in Clinton's political communications. Clinton's victory in the Democratic primary election was a sign that things were not going well. Although the governor won 69 percent of the vote, his opponent generally was regarded as a laughingstock (Tirey 4E). The primary outcome should have sounded a loud warning in the Clinton campaign organization. There were no indications,. However, that such was the case. From the beginning of the campaign to the end of the race, the public opinion polls continued to show Clinton with an insurmountable lead over White (Miller SA; Miller 8A; Miller 12A). These consistent and inaccurate polls may have lulled Clinton and his campaign organization into the beli
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Approximate Word count = 2869
Approximate Pages = 11 (250 words per page)

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