les is not particularly large, and positioning the Samurai in this class may eliminate other potential buyers who associate the Samurai with four-wheel drive situations and do not consider it for their own driving needs.
Alternative 2 - Light Truck Positioning
The Samurai could be positioned as a light truck. The vehicle has the carrying capabilities of other light trucks, and Japanese manufactured light trucks have gained a respectable market share in the American market. Its hardtop and convertible options offer additional features that trucks do not have, and its prices places it squarely in the same range as other, traditional truck products.
Of course, there is the issue of whether or not the vehicle could accurately be portraye
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