high level of personal service to bring guests into the property for the first time, and to have them return to the property later. Computer systems are available which can offer strong yield management, reservation systems that can maximize profitability, and guest history systems that can track which guests used which amenities, how much they spent, and other demographic and sociographic information. The availability of this technology means that the proposed resort will be able to offer its staff the best tools possible to better serve customers. Technology also offers increased amenities to guests, including in-room services that have not been offered in the past.
Resorts also appeal to travelers seeking an extended vacation and those traveling without children. For these reasons, resorts are forecast to outperform other types of hotels in the near future, and as the nation continues to age (as the baby boomers cycle through the economy), resorts which offer all-inclusive vacations, should increase in appeal.
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