the disease was AIDS and was fatal was a further shock. A final and very important reason for public consternation was that AIDS is a disease that happens to "bad" people and that can never happen to someone well known, wealthy, healthy, and essentially "one of us." The infection of Magic Johnson challenged these assumptions and made the public reconsider its attitudes as well as its own careless behavior.
Consider some of then reaction in the press, reaction which might indicate the ethos of the target audience for the health campaign designed around and parti
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