Water" that was closely associated with brand recognition.
When considering whether to expand a product across international borders, manufacturers have to take into account the nature of the product and the business environment of the target country. Germany, for example, has a high level of beer consumption, but also has strict regulations regarding its beer. Exporting beer to Germany is difficult for any country, and the differences in taste preference between American beer drinkers and German beer drinkers keep the German market closed to true export, although some American beer companies own European beer breweries which address the taste issue.
American cigarettes are an example of a product which has been successfully marketed throughout the world. American cigarettes, with few changes, are sold in nearly every coun
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