tates and well known to the electorate. As an incumbent, Bush was running more on his record than his name, personality, or even ideology.
Larson discusses the question of positioning, and a candidate running on his record must consider the importance of positioning in order to emphasize his strengths and reduce the impact of his weaknesses. This was clearly a problem for Bush because his perceived strength was in foreign policy, not then of interest to the electorate, and his weakness was domestic policy, then of great interest to the electorate. The Republic campaign determined a line of attack and carried it through the campaign in a variety of ways--Bush would run against Congress.
This would be epitomized in his repeated assertion, "I went along with one Democratic tax increase, and I'm not going to do it again -ever, ever " (Kinsley, 1992, 6). Bush reiterated in a number of ways that the tax increase was not his fault, that he had been forced to accept it, and that if he were reelected he would not do it again. The tax increase had been very unpopular
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