acent with the success that it enjoyed after introducing not merely the 914 photocopier, but also the metered copy method for companies to bring a copier in the door. These two moves, which revolutionized the reprographics business, gave Xerox an edge over its competition that would take years for them to recover from.
The metered pricing method was a particularly brilliant stroke. Instead of customers purchasing the 914 outright, they rented it for $25 per month; this rental fee included several thousand copies. If they used the machine more than that, they paid per copy, usually four cents. This was similar to the billing method for telephones, but had not been used in the office equipment industry prior to this. In this way, Xerox was able to market the 914 to small and large businesses, and to increase its market share in the
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