Electronic Village.com is new company focusing on the marketing of Microsoft Windows-based personal computers (PCs) directly to consumers. The company acquires products from computer hardware and software manufacturers, and configures complete systems to meet consumer needs. While the company offers stock configured systems for almost instant delivery, the primary marketing focus of the company is on the rapid assembly and delivery of custom configured PC systems to meet specific consumer needs.
The marketing strategy of Electronic Village.com focuses on Internet-based sales through a business-to-consumer (B2C) model. B2C information technology makes it possible for organizations to communicate directly with consumers.á The B2C model does not necessarily mean that communications between and organizations and their customers are interactive, although many for-profit organizations with B2C operations do offer consumers the facility to purchase products through their Web sites.á Such is the case of Electronic Village.com, whose Web site is characterized by shopping cart management tools, such as product catalogs and credit card processing for order payment.
The remainder of this document further develops the business proposal for Electronic Village.com. The major issues addressed in the remainder of the document are (1) market competition, (2) business goals and strategies, and (3) financial planning.
The physical location of Electronic Village.com is in Santa Ana, California. Because of the B2C marketing strategy followed by the company, however, Electronic Village.com operates in a competitive arena that far transcends Orange County, California. While Electronic Village.com may not focusing on the marketing of goods to customers located outside of the Southern California region, the company, of necessity, must compete against all other B2C information technology product marketers who target consumers in the Southern Cal...