Electronic Arts and Leadership

As Hammers reports, Electronic Arts has recognized that leaders are needed in both the operational and the creative side of the business. Electronic Arts participates in a dynamic industry where new products are developed on a frequent basis just to keep the company competitive. The Emerging Leaders program grooms employees to lead the company in the future and as part of the program, the participants spend time with senior executives and the CEO, participating in planning sessions and presentations. The Creative Leaders program focuses on developing creative talent that incorporates Shakespeare and Beowulf with MIT consultants in media services and professionals from the film industry.

The goal of these two programs is to ensure that Electronic Arts maintains a strong pool of leaders who will move the company forward after the founders and leaders of the previous generation are no longer with the organization. After customer retention and cost control, a recent study conducted among leading CEOs found that developing and keeping leaders is the most

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Creative Leaders program meet once a quarter for six to eight quarters. They attend skills-building workshops, immersing themselves in everything from The Iliad and Beowulf to television melodrama, detective stories, comic books, magic shows and modern dance. They study with professors from MIT's Comparative Media Studies Department to learn how other entertainment genres capture and hold an audience's attention, and how to apply those techniques to a digital environment. For example, they may read Shakespeare and discuss how the master playwright created a bond with his audience. Then they'll try to build those elements into the games. Future events will include cross-talk sessions with directors, producers and cinematographers from the film industry. The organization established the position of chief creative officer for the group's executive sponsor and champion. [ILLUSTRATION OMITTED] Electronic Arts' leadership programs are ensuring the company's future. In a study of 730 CEOs by the Conference Board, a business knowledge network for the world's largest corporations, participants said that developing and retaining leaders was one of the top three management issues, following only customer retention and reducing costs.
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Approximate Word count = 4093
Approximate Pages = 16 (250 words per page)

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